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X was first promoted during a TV spot for the NFL Network’s “Thursday Night Football” show, where the single was the part of the jingle. The single was played every Thursday in pre-game shows and began on 13 September 2012. A different promo aired every week with Y wearing jerseys of each of the two teams playing that week. Y also said that 33 different looks were designed for the commercial based on the teams.

Id the song X, which propelled Y as an international star.

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